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frequently asked questions

Questions About Fractional Marketing & Ecommerce

We are great at determining your company’s needs and finding solutions that work. Below are some of the questions our customers ask.

What is a Fractional Ecommerce Marketing Director do?

We are an affordable answer to expensive full time Directors of Ecommerce. Our expense is shared over many companies. We act as a partner by working with you to determine what you need to grow your business and then help you implement it. Think of us as an Ecommerce business coach with resources to help you execute.

We care about winning as much as you do and we use our experience to assist you in hitting your sales or Ecommerce lead generation goals.

How much does a Fractional CMO (Fractional Ecomm Director) cost?

The cost of our services varies by the project. We start our engagement with projects to get your company on track to hit your goals. Then we are there as strategy and support to keep your Ecommerce plans on track and to adapt to changes.

Project costs we can discuss based on your needs. Our project management and consulting costs are $150/hr with a minimum of 20 hours per month. We flex the hours based upon your needs.

Who is your Ecommerce Consulting services for?

If you have any of these questions...

  • I'm stuck and don't know what to do next to grow my business.
  • My sales plateaued and I don't know why.
  • My business is growing faster than I can (or want) to manage it.
  • I have 100's of ideas that will grow my business but I'm not able to get to them.

That's where we fit.

How do you help me with Ecommerce?

We act as a both an Ecommerce consultant, but also we can help with execution.

Need email and transactional emails set up? Want to know if your ROAS for Google Ads is decent? What about Facebook Ads? Is it worth shipping FBA, FBM or SFP with Amazon? Need CRM integration to track customers? What about a content strategy? 

From all that to logistics and 3PL knowledge we can assist. We are a knowledgeable partner in your Ecommerce stack.

I just started my website, is this for me?

In short, no. If you're brand new to Ecommerce and don't have a website yet, we encourage you to get started immediately.

We recommend this helpful guide.

Start building your site and find the right products to stock your virtual shelves. Get started on Amazon if that's your choice. When you hit a ceiling and you've found an audience, reach out and schedule an appointment with us. We'll help you get to the next level and Win.

Why should I hire a Fractional Ecommerce Marketing company?

Our experience is that clients have growth goals and have a vague idea on how to get there. The fear of making a costly mistake or not having the resources to do it correctly prevent them from taking the first step. 

We have the time and the resources to complete the project with little risk and we are there for you to fill in the gaps in areas you need ongoing assistance.

I have a Shopify store that's also on Amazon. What can you do for me?

We can do a lot. 

The first step is to identify your performance on both channels and benchmark them against industry standards.

Next we look for growth opportunities on other channels. Selling on 3rd party channels is great to acquire customers but we look for ways to build your brand so customers shop directly with you. 

We have worked with clients selling on over 10 channels including multiple countries so we know the options you have to sell where your customers are.

What makes you different than a typical digital marketing company?

Agencies are usually campaign based and work to a scope that you set. You want a website? Perfect, they'll deliver one.

We on the other hand are based on marketing performance. We will work with an agency to build your website but our concern is the number of conversions you're getting from the site. What's the content strategy? Is the conversion rate appropriate? Are we tagging audiences for retargeting? 

We focus on the big picture right along with you. 

What's the process?

The process is easy...

  1. Schedule a Discovery Call
  2. We agree on a strategy and action plan
  3. We implement the Win!

Are you one of those get-rich-quick companies I see on YouTube?

Ha! Those guys are annoying. No way, that's not us. Although you can get rich in Ecommerce, we haven't found a way to do it without hard work and perseverance. Our Ecommerce consulting approach is pragmatic and will make sense every step of the way.
PS. If you know how to get rich quick on Amazon, email us here!

Ecommerce Strategy to Help You Win

Find out more by talking with us during a Discovery call to determine what your needs are. Why hire a full time Director when you can get the same benefits with a Fractional Director of Ecommerce.