Understanding Klaviyo’s New Billing Model

If you’re an eCommerce business using Klaviyo for email and SMS marketing, you may have missed a critical billing update coming in February 2025. Klaviyo is shifting to a profile-based billing method, which could impact how much you pay. Let’s break down the changes and what they mean for your business.

What’s Changing in Klaviyo’s Billing?

Starting on February 18, 2025, Klaviyo will implement a profile-based billing model for email marketing. Here’s what you need to know:

  • Profile-Based Billing: You will now be billed based on the number of profiles in your Klaviyo account.
  • SMS Billing Stays the Same: No major changes for SMS billing, but it’s still important to review your costs.
  • Auto Downgrades & Upgrades: Klaviyo is introducing automated adjustments to your plan based on usage.
  • Flexible Sends: New terminology around email volume and pricing structures.

If you’re not careful, these changes could lead to higher costs. The good news? You can optimize your account to avoid overpaying.

How These Changes Could Impact Your Business

This billing shift means your Klaviyo costs may increase if your profile list isn’t properly managed. Without proactive adjustments, you could end up paying for inactive or unnecessary profiles.

Key Concerns:

  • You may need to clean up inactive profiles to stay within your budget.
  • Auto upgrades could push you into higher pricing tiers unexpectedly.
  • Mismanagement of email volume could lead to unnecessary expenses.

How to Avoid Overpaying on Klaviyo’s New Billing Plan

At Win at Ecommerce, we specialize in email and SMS marketing optimization, and we’re offering a Klaviyo billing review to help you navigate these changes.

What’s Included in the Klaviyo Billing Review?

  1. Comprehensive Account Analysis: We assess your current billing setup and potential cost-saving opportunities.
  2. Profile Optimization Strategy: Our team will help you clean up inactive contacts and streamline your list.
  3. Detailed Report & Recommendations: You’ll receive a full breakdown of your billing, along with actionable steps to reduce costs.

Take Control of Your Klaviyo Billing Today

Don’t wait until February 2025 to address these changes. Our Klaviyo billing review can help you save money and ensure your email and SMS marketing stays cost-effective.

Click here to book your Klaviyo Billing Review now!

Take the guesswork out of these updates—let’s optimize your account together!

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