The Power of Email
370%
ROI delivered on our clients’ campaigns. Engage and retain your email users through their inboxes and profit from them like never before.
4bn
email users worldwide. This vast user base makes email marketing the place to invest your marketing spend.
31% AVERAGE OPEN RATE
3% AVERAGE CLICK RATE
1% UNSUBSCRIBE RATE
>25% SALES ATTRIBUTED TO EMAIL
Email Strategy
At WIN, we don’t just send emails; we send them with a clear intention. By meticulously analyzing seasonality, key sales dates, and audience behavior, we craft a roadmap that aligns with your business goals. Our strategies are dynamic, adapting to market shifts and ensuring that every email not only reaches its target but also makes a lasting impact.
Email Automations
Every interaction a lead has with your brand is an opportunity, and our automation systems are designed to seize these moments. From welcome sequences to cart abandonment reminders, our emails are timed to perfection, ensuring leads are consistently nudged closer to conversion. Experience the magic of emails that work even when you’re asleep.
Email Campaigns
At WIN, we believe in the power of personalized communication. By understanding your audience’s preferences, behaviors, and pain points, we craft campaigns that resonate on a personal level. The result? Enhanced brand loyalty, increased sales, and a community of customers who feel truly connected to your brand.
Database Growth
A robust email list is a goldmine of potential, and we’re experts at expanding it. Through captivating lead magnets, user-friendly signup forms, and strategic outreach, we attract subscribers who are genuinely interested in what you offer. With WIN, watch your email list transform into a thriving community of potential customers.
LIST SEGMENTATION
We recognize the individuality of each subscriber, ensuring they receive content that speaks directly to them. Whether it’s based on purchase history, browsing behavior, or demographic data, our segmentation strategies ensure relevance, leading to higher engagement and stronger customer relationships.
DESIGN
We believe that every brand has a unique story, and our designs aim to tell that story compellingly. From layout to color schemes, every element is crafted to resonate with your brand’s identity, ensuring that your emails are not just opened, but also admired.
COPYWRITING
Our wordsmiths dive deep into your brand ethos, crafting messages that not only inform but also inspire. Every email becomes a narrative, guiding the reader through a journey that culminates in action, be it a purchase, a sign-up, or brand advocacy.
A/B TESTING
In the quest for perfection, we leave no stone unturned. By testing different email variants, from subject lines to call-to-actions, we gather invaluable insights. These insights drive refinements, ensuring that every campaign outperforms its predecessor.
DELIVERABILITY
In the crowded space of inboxes, standing out is crucial. Our team employs best practices, builds strong ISP relationships, and ensures authentication protocols are in place, guaranteeing that your emails bypass spam filters and land where they should: front and center in your subscriber’s primary inbox.
PLATFORM MIGRATION
Transition seamlessly with WIN’s platform migration services. Change can be challenging, but with us, it’s smooth sailing. We manage the intricacies of migrating to a new email platform, ensuring data integrity and security. Plus, our post-migration support ensures you’re comfortable and confident in your new email environment.
The WINNING Process
Evaluate
We perform a free customer focused email evaluation and experience your emails like a customer. What's the timing of your emails, the voice, the frequency?
Understand
We provide you with our evaluation and discuss your business goals and target personas. We give you free ideas on how to improve your campaigns NOW...and if you choose to work with us, we'll provide you even more ideas once we see inside your email software.
Segment
Using behavioral targeting and suppression we create audiences if you have email history. Every campaign and flow we A/B or multivariate test. We follow email best practices but email is Art and Science so testing gets it done.
Decide
We choose which email suits your business needs. We use informational emails to pass educational messages to your subscribers. Our relational emails strengthen the relationship between you and your subscribers, while transactional emails facilitate information on actions taken on your website.
Create
Our email campaign depends on the subscribers we need to focus on. If we’re welcoming new subscribers, we’ll send a simple and actionable welcome email. If it’s meant for funneling someone toward a purchase, we’ll send information emails about your products or services.
We also put a lot of emphasis on the Call To Action (CTA). Its copy, design, color, and placement on the email are all crucial to your campaign’s success.
Design
A well-designed marketing email pushes the success rate through the roof. We believe a perfectly designed email reflects your brand's image. Therefore, we carefully strike a balance between text and images to ensure the email is attractive and the message serves its purpose: to persuade and convert.
Email Marketing Design
Revenue Driving Campaigns
Joe Hurst, Executive Director - Wheelchair Getaways
“The team at Win really know email marketing. They use buyer data to create timely, compelling emails that convert. Wheelchair Getaways gets customer NPS scoring, repeat reservations and increased conversions automatically.”
Scott, Chief of Staff, ChordBuddy
"We do business with WIN at Ecommerce because they know what they’re talking about. Email was their focus, they weren’t trying to do everything. Now we’re using an email list, we’re making more money there than we would if we were using the traditional paid social ads - out of the gate we start seeing sales."
FrequentlyAskedQuestions
Our pricing varies depending on the scope and complexity of the project, the number of emails sent, and additional services required. We offer customized packages tailored to your business needs and budget.
We use various metrics such as open rates, click-through rates, conversion rates, and ROI to assess campaign performance. We also provide detailed reports and insights to help you understand the impact of your email campaigns.
Yes, we can integrate our email marketing solutions with a variety of CRM systems and marketing platforms to ensure seamless data synchronization and workflow automation.
Absolutely, we design emails that are optimized for viewing on all devices, ensuring a seamless experience for your subscribers, whether they’re on desktop or mobile.