The Power of Email

Measured impact370%

ROI delivered on our clients’ campaigns. Engage and retain your email users through their inboxes and profit from them like never before.

Measured impact4bn

email users worldwide. This vast user base makes email marketing the place to invest your marketing spend.

A practical benchmark check

Are you seeing results like these?

These are the real numbers we use to judge whether an email and SMS program is earning its place in the growth plan—not vanity metrics.

Healthy benchmark43.6%+ AVERAGE OPEN RATE

Healthy benchmark1%+ AVERAGE CLICK RATE

Healthy benchmark0.197% OR LOWER UNSUBSCRIBE RATE

Healthy benchmark25%+ SALES ATTRIBUTED TO EMAIL & SMS

Email Strategy

Inboxes and message threads are crowded. Reaching people now takes more than sending often—it takes the right message at the right moment. WIN blends art and science by analyzing seasonality, key sales opportunities, and individual audience behavior using tools such as ARIMA forecasting and RFM analysis. The result is a practical roadmap tied directly to your business goals.

Markets move quickly, so the calendar has to move with them. We align email strategy with merchandising, inventory, launches, promotions, and the rest of your internal operation, then pair on-brand design with the timing and nuance that make a message feel useful instead of intrusive. That is where WIN is at its best.

Email Automations

Welcome sequences, cart abandonment, cross-sell, and win-back automations are the foundation. Today, they are only the beginning.

WINScoring and next-best opportunities
Weather API integrations
External behavioral signals and ARIMA-based forecasting
Inventory-linked scarcity triggers
Persistent review and retention reminders
Signals unique to your company and customers

Our connection to Google Cloud infrastructure lets us query BigQuery, run sophisticated machine-learning models, and turn the output into automations that send differently. The result is a lifecycle program competitors cannot copy from a template—and more opportunities to drive incremental sales.

Email Campaigns

At WIN, we believe in the power of personalized communication. By understanding your audience’s preferences, behaviors, and pain points, we craft campaigns that resonate on a personal level. The result? Enhanced brand loyalty, increased sales, and a community of customers who feel truly connected to your brand.

Database Growth

A robust email list is a goldmine of potential, and we’re experts at expanding it. Through captivating lead magnets, user-friendly signup forms, and strategic outreach, we attract subscribers who are genuinely interested in what you offer. With WIN, watch your email list transform into a thriving community of potential customers.

LIST SEGMENTATION

Useful segmentation goes far beyond broad demographics. We build audiences around the signals that reveal intent, value, and the next best conversation.

Engagement segmentation
Recency
Frequency
Monetary value
Product and category affinity
Persona segmentation

By combining these dimensions, WIN can make each message more relevant without losing the scale and operational discipline a growth program needs.

DESIGN

WIN is an award-winning agency for email marketing design. We treat every send as both art and applied science: the creative must be unmistakably on-brand, while hierarchy, personalization, and testing are informed by customer data.

Great design paired with real data competence creates stronger engagement, more relevant one-to-one experiences, and ultimately more conversions and sales.

COPYWRITING

Our wordsmiths dive deep into your brand ethos, crafting messages that not only inform but also inspire. Every email becomes a narrative, guiding the reader through a journey that culminates in action, be it a purchase, a sign-up, or brand advocacy.

A/B TESTING

In the quest for perfection, we leave no stone unturned. By testing different email variants, from subject lines to call-to-actions, we gather invaluable insights. These insights drive refinements, ensuring that every campaign outperforms its predecessor.

DELIVERABILITY

In the crowded space of inboxes, standing out is crucial. Our team employs best practices, builds strong ISP relationships, and ensures authentication protocols are in place, guaranteeing that your emails bypass spam filters and land where they should: front and center in your subscriber’s primary inbox.

PLATFORM MIGRATION

Transition seamlessly with WIN’s platform migration services. Change can be challenging, but with us, it’s smooth sailing. We manage the intricacies of migrating to a new email platform, ensuring data integrity and security. Plus, our post-migration support ensures you’re comfortable and confident in your new email environment.

The WINNING Process

Performance signalEvaluate

Performance signalUnderstand

Performance signalSegment

Performance signalDecide

Performance signalCreate

Performance signalDesign

Email Marketing Design

Revenue Driving Campaigns

Plain Jane welcome email campaign design

Scott, Chief of Staff, ChordBuddy

Watch Scott’s Video Testimonial

Joe Hurst, Executive Director – Wheelchair Getaways

Frequently Asked Questions

How much do your email marketing services cost?

Our pricing varies depending on the scope and complexity of the project, the number of emails sent, and additional services required. We offer customized packages tailored to your business needs and budget.

How do you measure the success of an email campaign?

We use various metrics such as open rates, click-through rates, conversion rates, and ROI to assess campaign performance. We also provide detailed reports and insights to help you understand the impact of your email campaigns.

Can your email campaigns be integrated with our CRM and other marketing tools?

Yes, we can integrate our email marketing solutions with a variety of CRM systems and marketing platforms to ensure seamless data synchronization and workflow automation.

Can you design responsive and mobile-friendly emails?

Absolutely, we design emails that are optimized for viewing on all devices, ensuring a seamless experience for your subscribers, whether they’re on desktop or mobile.