- Mailchimp and Klayio are two of the best email marketing tools on their market. Their wide range of features and free/low-cost plans make them an ideal choice for nearly any business.
- Our second tier choices for the best email marketing tools of 2022 include Constant Contact, HubSpot, Omnisend, SendinBlue and more.
- When searching for the best email marketing tools for your business, focus on those that offer easy segmentation, simple automation, a variety of email templates, and robust reporting and analytics features.
An email marketing tool is one of the biggest and most essential elements in your email strategy. They make your life easier with automation, design, subscriber management, segmentation, and so much more.
Now, the thing is, there are a lot of email marketing tools available to any business or organization these days. It all comes down to what fits your preference, and what features that will work for your business. In this article, we’ll show you some of the best email marketing tools or platforms in the industry.
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Mailchimp - ⭐⭐⭐⭐⭐
You’re likely heard of the 500 pound gorilla…err, chimp, Mailchimp. They are a market leader in email marketing tools and have been under the eye of founder Ben Chestnut since they began. Mailchimp includes all the features that the majority of businesses require without being extremely complicated or confusing. Furthermore, it offers a generous free-forever plan if your list remains small and you don’t need email automation.
Mailchimp Features - ⭐⭐⭐⭐
Mailchimp includes an easy drag-and-drop email builder, autoresponders, group contacts feature, and basic analytics tracking. It also lets you set delivery times based on user time zones and perform list segmentation on the basis of your users’ locations. It can also be easily integrated into any website, including WordPress, Joomla, Magento, BigCommerce, or Shopify.
Although it initially only offered an email-focused solution, the platform now provides much more. You can create a free website, purchase a domain, create paid advertisements and landing pages, publish social media posts, deep QuickBooks integration, and send printed postcards to any location on the planet.
Mailchimp Value - ⭐⭐⭐⭐⭐
Why We Love Mailchimp for Lead Generation Email Marketing
We heap praise on Mailchimp for its forever-free plan, marketing platform, and unique postcard features. Many bricks and mortar or service based businesses thrive on Mailchimp. In fact, it’s our go-to solution for clients needing powerful lead generation email marketing services.
By integrating with Zapier you can create transactional emails that look great. We often connect CRM and Google Sheets to create post-sales Journeys to re-engage customers with review requests, cross sales, and reminders to visit again. You have a nearly endless amount of data you can store in Mailchimp which means it can behave as a basic CRM. With that data you can fire timely emails or postcards to re-engage your customers.
Klaviyo - ⭐⭐⭐⭐⭐
Klaviyo is one of the very best email marketing tools out there. It’s great for segmenting audiences, creating automated campaigns, and integrating your email strategy with social media. It even allows direct integration with Shopify, connecting your store to your email campaigns and making it easy to share products and data between the two platforms. You can also use SMS marketing to synchronize your campaigns with your Shopify and ensure that your audience is receiving timely and relevant messages, without overwhelming them.
Klaviyo Features - ⭐⭐⭐⭐
Klaviyo features a customizable dashboard so you can track things like campaign performance, flow performance, recent lists and segments, and just about any other kind of data exactly how you want to. It also features a drag-and-drop email builder and automation capabilities, so you can create and send emails quickly and efficiently.
In addition to the Shopify integrations mentioned above, Klaviyo also features native integration capabilities with Magento, BigCommerce, Justuno, and Facebook, just to name a few. Its CRM-like capabilities allow you to measure and track things like ROI and historical and predictive customer lifetime value, and tagging helps you keep customers organized into the right segments and flows. And, as we mentioned above, its SMS messaging features allow you to reach those customers who just aren’t responding to email marketing as well as you’d like.
Klaviyo Value - ⭐⭐⭐⭐
Klaviyo has free plans that can deliver up to 500 emails and 50 SMS messages. Beyond that, you’ll need to look into upgrading to either their pay-as-you-go model or one of their custom monthly pricing plans. Regardless of what you choose, Klaviyo should be helping you get %20+ of your sales just from the campaigns you run, making it a great value no matter how you slice it.
Why We Love Klaviyo for E-Commerce and Transactional Email Marketing
If you’re running an e-commerce business then Klaviyo is the platform you should be using. There is no other solution on the market that offers the features, analytics and dynamic content ability that Klaviyo does. Out of the box the recommended Flows need tweaking and if you do not know how to form a proper email then you will get poor results. However, when you work with a Klaviyo Partner you can unlock sales and lifetime value potential like no other platform.
Beyond the feature set, Klaviyo is moving toward an e-commerce CRM platform to unify sales, transaction, website analytic and soon social media data. Further, they make it easy to combine the data into actionable insights that you can employ to engage your customers. Klaviyo takes an engineer-first approach which means you get cutting edge technology that gives you an advantage against your competitors. All the platforms below are playing catch up when it comes to e-commerce.
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Constant Contact is one of the most powerful email marketing tools in the market today. It is also the most user-friendly email marketing service for beginners. It comes with a plethora of email templates that help you create perfect, visually appealing emails without any coding knowledge.
To make your email marketing successful, it provides simple tracking and reporting, integrated social media sharing tools, list segmentation, Facebook ad integration, and subject line A/B testing. Another significant advantage of this tool is automation. There are many tasks that can be automated. For example, you can send welcome messages to new subscribers and set up drip campaigns based on their behavior.
Just like its name, Constant Contact provides incomparable customer support via live chat, phone, email, community support, and a vast library of useful resources, which makes it one of the best email marketing tools available today.
If you’re not convinced, try its 30-day free trial (no credit card required). Following that, their pricing begins as low as $9.99 per month.
HubSpot is a master of marketing automation, so it should come as no surprise that they provide a fantastic email marketing solution for businesses of all sizes.
The HubSpot email marketing tool comes with a drag-and-drop email builder that lets you create professional marketing emails with ease. In addition to the free email tool, you can use the HubSpot CRM to create customized emails for your recipients. The CRM can also be used to include personalized content in your emails, such as first name and company name, to ensure your contacts feel like you are directly talking to them.
Additionally, HubSpot offers a WordPress plugin that allows you to send email campaigns directly from WordPress. The plugin also allows you to capture contacts in your CRM using a HubSpot form or chat widget without leaving WordPress.
It also has an excellent A/B testing tool that can be used to explore the comprehensive analytics and determine which emails were more successful—and why.
You can use HubSpot email marketing software for free, but it does have some limits. If you want to scale up, go for the paid version starting at $45 per month.
Omnisend is a simple email marketing solution designed specifically for ecommerce sites. It provides a comprehensive set of marketing automation tools, including email, SMS, and push notifications, as well as integration with Google Ads, Facebook Lead Ads, and more than 70 apps, to take advantage of growth opportunities and increase sales automatically.
By concentrating solely on e-commerce, Omnisend has come up with creative email templates that encourage repeat purchases. Given their “Wheel of Fortune” offers, birthday discounts, and cart reminders, it’s clear that the team behind Omnisend has a thorough understanding of what works in e-commerce.
Omnisend integrates with the majority of ecommerce platforms such as WooCommerce, Magento, Shopify, and BigCommerce. But the advantages don’t stop there. Omnisend goes above and beyond for its customers by integrating with hundreds of business tools, including live chat software and help desk platforms like Yotpo, Smile.io, and ReCharge.
You can contact up to 250 subscribers using Omnisend’s free email marketing plan. However, as your contact list grows, you will need to upgrade to paid plans which start at just $16 per month.
Our Experience with Omnisend
Every e-commerce business needs an edge in the tools they employ. We have worked with multiple companies using Omnisend and in each instance they were disappointed in the features and the ease-of-use. With the cost of Klaviyo being on par with Ominsend we believe you are better moving to the best in class for e-commerce email marketing and use Klaviyo instead.
Our resources at Win are limited (like every company) and we will not stake our email marketing success on a 2nd best or 3rd best solution. Omnisend is a me-too product that is a copycat of Klaviyo without the foresight of what customers want in the e-commerce space. We are happy to migrate users to Klaviyo from Omnisend.
SendinBlue is a marketing communication platform that includes email marketing tools as well as other features like customer relationship management, Facebook ad management, and landing page creation. With more than 40 design templates, its email design features make it simple to create visually appealing emails. Additionally, each of these templates is responsive, and you can preview the results before publishing to make sure your design looks good on any screen size.
You can use SendinBlue’s easy-to-use marketing automation tools for sending transactional emails, creating workflows for automatic follow-up emails, and segmenting users. It also allows you to use AI algorithms so that you can determine the best time to send bulk emails and ensure maximum email deliverability.
SendinBlue provides a completely free email marketing plan with an unlimited number of contacts. You can send up to 300 emails per day using their free plan, but all of them will bear SendinBlue branding. Its paid plans begin at $25 per month. Additionally, you can add SMS to your account, but the cost will change depending on how many messages you need to send.
AWeber is an excellent email marketing tool that is both reliable and cost-effective. It provides a variety of tools to help small and medium-sized businesses manage their email marketing.
AWeber comes with a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and a plethora of integrations. It also provides a landing page builder. Anyone who needs to quickly create and launch a landing page along with an email campaign will find it simple to use thanks to its clean interface and drag-and-drop functionality.
What really sets AWeber apart from other platforms is that it includes all of its features with every plan. Pricing is solely determined by how many subscribers you have on your list. So whether you have 10 contacts or 10,000 contacts, you’ll get the same features.
You can use AWeber for free if your list has 500 subscribers or less. Following that, their pricing begins at $19 per month. To save even more money, sign up for quarterly or annual plans.
Moosend is a fantastic email marketing tool for automating repetitive tasks and saving time. You can create behavioral email campaigns based on the data and/or actions of your subscribers. Its sophisticated segmentation feature enables you to send incredibly precise emails to every recipient, boosting open and click-through rates along with ROI.
It can also help you grow your email list by providing custom sign-up forms. Once you’ve built up a sizable list, you can use its email marketing automation features to build workflows and schedule your emails to go out at the best possible times.
With the help of Moosend, you can get an in-depth campaign performance report that will show you exactly how to tweak your campaigns for better outcomes. To enable seamless information transfer between tools, you can even integrate it with a few of your favorite apps. It is also one of the few free email marketing tools that will not include its logo in your emails.
Moosend provides a free plan with sign-up and subscription forms, as well as reporting and analytics. For additional features such as transactional emails, you must subscribe to its Pro plan, which starts at $10 per month.
MailerLite is among the best free email marketing services, even though it’s a little younger than the majority of its competitors. It has one of the highest monthly sending limits and offers all of the essentials without any extraneous features. But don’t worry it still provides tools for automation, landing pages, pop-ups, and surveys, so you’re not completely restricted. However, the user interface for each is fairly simple and straightforward.
The drag-and-drop editor in MailerLite makes it simple for anyone to create a professional-looking email. You can segment your subscribers to improve personalization and use features like A/B testing to optimize your campaigns.
If you are looking for a simple email marketing tool at a low cost, go for MailerLite. It is completely free for the first 1,000 subscribers and 12,000 emails per month. Paid plans start at just $10 per month.
ConvertKit is an ideal choice for all types of creators, including influencers, bloggers, authors, musicians, artists, and more. This is due to the platform’s increased emphasis on nurturing and engaging the audience through membership sites, e-commerce platforms, and landing pages.
The distinctive feature of ConvertKit is that it makes it simple to provide incentives and content upgrades with email signup forms. Additionally, it includes easy-to-use auto-responders that let you send drip emails from its emailing service.
With ConvertKit, you can quickly divide your subscriber list into interested subscribers and subscribers who have already made a purchase. This enables you to boost conversions with emails that can be personalized, automated, and targeted.
Along with the aforementioned features, ConvertKit offers all the capabilities you’d anticipate from a top-tier email marketing service, including A/B testing, email templates, a landing page builder, smart workflows, and more.
You can try ConvertKit’s 14-day free trial and see the benefits for yourself. Paid plans start at $29 per month, and they also offer a 30-day money-back guarantee.
ActiveCampaign is an easy-to-use email marketing tool that has it all, from basic email marketing to advanced automation.
It has all of the expected features, such as automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. Additionally, it has more sophisticated features like multi-user editing, managed deliverability, conditional content, and geotracking. You also get managed deliverability and multi-user editing.
ActiveCampaign also has one of the highest deliverability rates(>90%), integrates with 870+ third-party tools, and goes beyond expectations in terms of security and compliance.
Try it out for free for 14 days to see if it’s a good fit for you. Paid plans begin as low as $29 per month for 1,000 subscribers.
Drip is a brand-new email marketing tool that’s ideal for eCommerce businesses due to its seamless integration with Shopify, WooCommerce, and Magento. It’s great for new ecommerce merchants because it focuses on providing smaller, independent shops with the same powerful automation and segmentation tools as larger ecommerce stores.
Using ecommerce CRM data you can create personalized marketing by segmenting your email list based on a variety of criteria such as clicks, purchase history, email opens, and more. It allows you to track valuable commerce metrics such as customer intent and purchase behavior. It also has a revenue attribution feature that allows you to see which campaigns are actually profitable.
Drip also incorporates SMS marketing, elevating it to a level that few email marketing platforms do. SMS messages can be sent for a variety of purposes, including abandoned cart reminders and promotional deals.
Drip offers a 14-day free trial. After that, you can select a plan according to the number of subscribers you have. The plans start at only $19, and each plan includes the same features and benefits.
Select Your Email Marketing Tool
The majority of email marketing tools provide the fundamentals required to create a simple email campaign, but fewer options are available if you want a variety of high-end features like complete customization, accessible support, and data analysis.
Additionally, as a marketer, you may want to think about integrating your email marketing service with a CRM to give you even more functionality that can influence your email marketing as well as other marketing, sales, and service efforts. However, in the end, the best email marketing tool for you will depend on the objectives and unique requirements of your team.
To make things easier for you, we’ve compiled a list of factors to consider when choosing the best email marketing tool for you:
- Easy Segmentation
Your email marketing software must let you easily divide your list on the basis of interest, behavior, and any other custom field of your choice.
- Simple Automation
Your email marketing service should allow you to easily set up automated emails based on custom events or triggers without a lot of fuss and complicated tagging schemes.
- Reporting and Analytics
Tracking crucial statistics such as opens, clicks, open rates, click rates, bounces, sales, and more should be hassle-free.
- Variety of email templates
Your email marketing software should relieve you of the burden of formatting and typesetting by providing you with a library of excellent email templates for all of your requirements.
If you need assistance setting up an email marketing campaign or an email strategy for your business, our email marketing services are here to help. Contact us to do a free email evaluation and to talk to us about how we can win at email marketing…together.
Want to win at email marketing?
The team at Win at Ecommerce would love the opportunity to talk with you. We can give you a free evaluation of your technology and help your business win.