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Success story

Plain Jane

CBD Company in the Health and Wellness Niche

The result 71.6%

Sales increase over 6 months

Plain Jane campaign creative

What WIN changed

WIN created Plain Jane’s complete email strategy, from automations and campaign planning to content and segmentation. The design team pushed the brand’s visual language while WIN copywriters developed a distinctive, playful sales voice.

The result was a 366.8% increase in email revenue over six months, alongside stronger overall sales performance.

Scope

  1. Strategy
  2. Automations
  3. Calendar Creation
  4. Content Ideation
  5. Monthly Campaigns
  6. Advanced Segmentation
  7. WINScoring

Proof of performance

Recognition backed by revenue.

2024 Hermes Creative Awards Gold winner badge
Plain Jane email performance dashboard showing a 71.6% sales increase

Selected creative

Plain Jane campaigns

A selection of lifecycle creative produced as part of the engagement.

Plain Jane email campaign design, example 1 View full creative Plain Jane email campaign design, example 2 View full creative Plain Jane email campaign design, example 3 View full creative Plain Jane email campaign design, example 4 View full creative Plain Jane email campaign design, example 5 View full creative Plain Jane email campaign design, example 6 View full creative Plain Jane email campaign design, example 7 View full creative Plain Jane email campaign design, example 8 View full creative

A practical place to start

Find the revenue hiding after checkout.

Get a focused review of your lifecycle program, customer signals, and highest-impact retention opportunities.

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