Strategy + Consulting
Are you looking for a marketing partner that works with you to achieve your business goals? Our company started in consulting because we were tired of marketing agencies that offer the same solution for every marketing problem. If you’re tired of digital marketing agencies that give 100% for the first month and then never get back to you again…then give Win a try.
Let Us Help You Win More Sales
We offer digital marketing consultancy services tailored to solve your company’s digital marketing needs. Like a doctor diagnosing and prescribing treatment, our consulting services create solutions tailored to your business. Unlike other digital marketing consultants, we work with you to execute and ensure your results are what you expect. In short, we’re invested in the strategy and the outcome.
Every business is different, but the one thing every business owner wants more than anything else is tangible results. Since 2008 our team has focused on one thing: DELIVERING RESULTS.
IT ALL STARTS WITH A PLAN TO WIN.
SCHEDULE A DISCOVERY CALL
Whether you want to increase your presence in one sales channel, or take your company to the next level on every platform, it all starts with a call. Tell us your story and your big goals.
AGREE ON STRATEGY & ACTION PLAN
We’ll present strategies and a customized action plan based on your current setup and eCommerce goals, to show you how we can achieve together.
WE IMPLEMENT, YOU WIN
We track progress, schedule check-ins, and help you win. Increase sales, conversions, and profits with our proven marketing best practices.
Why Win is Your Best Bet in Taking Your Digital Marketing to the Next Level
No More Random Acts of Marketing
Undertaking your marketing tactics without a clear plan is an endeavor that is destined to fail.
Random marketing happens if you do not have a marketing team leader. With Win at Ecommerce, you have a trustworthy and knowledgeable fractional marketing team ready to lay down a short or long-term marketing strategy.
Undertaking a digital marketing journey on your own is like going on a road trip in unfamiliar territory. It’s confusing, overwhelming, and costly.
It’s easy to get overwhelmed and take the wrong routes, get frustrated and angry, and spend money for nothing.
COMPARE YOUR MARKETING OPTIONS
THE WIn METHOD –VS– THE OTHER GUYS
If you want your digital marketing efforts to succeed, you need someone who is experienced in corporate marketing. At Win, we use our experience and partner with you to strategize a unique solution for your business. That’s why we offer marketing consulting services (fractional marketing), rather than typical marketing agency products. We’re like having an expert marketer working at your company without the overhead that comes with full time employees. That means you can achieve more wins with less worry.
Salary + Benefits Expenses
Focus on “Big Picture”
Services as Needed
Insights + Ideas
What We Offer Your Company
There are many ways to market a business. You probably have a lot of ideas yourself. Our SEO, content strategy, and email marketing practices are factors in success, but there must be a cohesive strategy to achieve results. The analysis, the reporting, and the strategy involved in implementing these services is the job of our ecommerce strategy and consulting services.
DETAILED SOLUTIONS WE OFFER
Generating leads and keeping customers engaged is difficult for most businesses. Most businesses miss the point when selling their brand by providing information that’s all over the place. They end up choking and overwhelming their prospects, who face a tough time finding the correct answers.
This is where we come in.
We combine strategies, software, and customer-focused functions to establish which information each prospect needs. Our marketing automation filters highly personalize your marketing efforts and use them to nurture prospects and convert them into happy and loyal customers.
In other words, we bring your whole company together and give your customers the center stage through streamlined processes.
We believe email marketing is still the KING in the marketing world.
We have yet to come across a successful eCommerce business that doesn’t have a vibrant email marketing strategy. Today’s email marketing tools allow for cross-platform messaging and AI-driven analytics to deliver the right message at the right time.
You must find ways to increase your subscriber list with people who are interested in your brand and products, so that you can use emails to nurture, persuade, and convert them to clients.
Our email marketing process ensures that we are continually increasing the open and click rate on emails. Our goal is for the emails to contribute 10% – 20% of our total leads and eCommerce sales.
One of the mistakes businesses make is thinking that everyone who visits their online site is a lead.
Those businesses market to everyone instead of focusing on their target customers.
Our agency helps you attract the right prospects and convert them into buying customers through proper lead generation strategies such as SEO, blogging, landing pages, or email marketing. Our carefully executed strategies, both short and long-term, will consistently attract and convert new leads.
SEO Service, Auditing, and Content Creation
Your business’ goal is to get the most out of your online presence.
It is vital to audit how your business is fairing and determine which areas need improvement for a better search engine ranking. SEO auditing aims at enhancing your web positioning and tapping potential opportunities that can help boost your online presence.
We’ll note all areas that need improvement and develop a plan to rewrite, link, and semantically improve your website. We consider your unique business goals and target customer base, as well as indexing, sitemap, keywords, error analysis, and more when doing our SEO audits.
Our SEO Audit offers you a thorough:
- Technical inspection of your website
- Backlink profile
- Competitive analysis
After the SEO audit, we will move on to creating content that is SEO-friendly to ensure that your blogs and pages rank on search engines.
This strategy is geared towards helping your site gain organic traffic and reduce the dependence on paid advertising for traffic.
Did you know that 75% of prospects who visit your website through PPC campaigns are likely to become buying customers?
PPC makes it easier for customers to find information and answers, which means your business needs to produce relevant ads that your prospects want to see.
We partner with leading PPC agencies to integrate our organic efforts into theirs. Our fractional marketing services approach means we can manage the PPC agency relationship on your behalf to ensure they’re meeting their objectives. And if they’re not…we will work with you to find a more dependable solution.
Social Media Management
Social media allows businesses to engage prospects wherever they are and build human relationships.
However, social media marketing can be a little tricky. What works well today can be of no use tomorrow. Hiring a consulting digital marketing agency like Win at Ecommerce gives your social media presence a sprinkle of creativity and a dash of expertise.
BRAND and REPUTATION MANAGEMENT
Your business’s brand is an asset that requires consistent development and management due to its massive impact on your company’s growth. In this regard, developing a strategic brand position that is different from your rivals is crucial.
Our digital marketing consultancy services include reputation management and rely on your brand standards guides before designing any creative for your brand.
Inbound marketing connects your company with your target audience through tailored content and experiences. It builds meaningful relationships and empowers the audience to achieve their goal at every step of the buyer’s journey.
Our inbound marketing approach takes three steps:
- Attract. Draw potential customers by first understanding their needs and providing valuable solutions.
- Engage. Make prospects feel more connected to your brand. For instance, we address subscribers by name when sending emails.
- Captivate. Use a conversational tone when sharing truthful and credible information.
Having a full-time marketing department will no longer be necessary once you hire our team.
You will have a smaller employment commitment and be able to cut costs on things like employee benefits, technology, and office space. Optimizing your budget in this way means you can invest in additional tools or conduct training programs for your team.
Ecommerce Strategy and Consulting to Oversee Everything
Having an in-house marketing team is not always enough to help you execute a marketing campaign.
You need a team with a vast knowledge of everything marketing. A team that can anticipate marketing trends and foresee challenges. A team that has developed and implemented a marketing strategy and won. Schedule a call with us today to discuss your needs.
Frequently Asked Questions
Is a fractional CMO the same as a marketing officer?
A fractional CMO acts as a part-time chief marketing manager. A marketing officer is an employee of the company who oversees marketing campaigns.
How much does a fractional CMO service cost?
Hiring a fractional CMO is cost-effective compared to hiring a full-time CMO. A fractional CMO is not an ongoing expense since they work fewer days per month. In most cases, they are paid hourly at a cost that’s much lower and more affordable than a full-time employee. That’s an important perk, especially for growing businesses that need executive marketing guidance.
For a customized pricing plan, contact us today.
Do I need the services of a fractional CMO?
A fractional CMO is responsible for the successes or failures of your marketing strategies. They work extra hard to ensure accurate planning and execution of processes. Your business also gains from their vast marketing knowledge at a cost-friendly price.
Interested in working with us?
Contact us today and let us help you scale your business.