Imagine being interrupted by an annoying sales ad while watching your favorite show. You wouldn’t like it, would you? Just like you, other modern-day customers don’t want to be interrupted. That being the case, worldwide 42.7% of internet users use ad blockers. So without ads, how would you market your product & services to modern-day customers? And make your business more profitable? By using the powerful inbound marketing strategy. Inbound marketing is the most ethical and reasonable way to advertise your business as it doesn’t interrupt people, rather it attracts them to your brand via quality content. But what is quality content in inbound marketing? Quality content is what your target audience values as relevant and informative because it solves their problems by giving them exactly what they want. It pulls your target audience and converts them into customers and advocates. Still doubtful if it could help your business thrive? Read more as we decode it for you.

BENEFITS OF CONTENT MARKETING

Do you know 70% of marketers are investing heavily in content marketing? Why you may wonder? Simply put: because it works. Content marketing is one of the most practical and powerful marketing formulas to build a strong relationship with your audience, create an impactful brand presence, and increase your ROI.

Still unsure? Here are the top seven benefits that will convince you:

Build a Solid, Trusting Relationship with Your Audience.

Are you aware that  82% of customers feel more positive about a company after consuming high-value, consistent content from them? And 80% of people read custom content to learn about a brand? See, today people have tons of options, and they don’t just give their money to anyone. They buy from the brand they trust. And quality content helps you gain that trust. When you constantly solve your audience’s problems, they start trusting you over others and later become your loyal customers.

Better SEO Ranking.

You can’t win inbound marketing without SEO. And SEO is impossible without quality content. But why? More than 2.5 quintillion bytes of data are created every day on the Internet. And all this content confuses Google’s algorithm. But when you continuously publish high-quality and valuable content, you make it easier for Google to determine what kind of content that is. And in return, it rewards you by increasing your SEO ranking!

Highly Cost-Effective.

Compared to traditional marketing, content marketing generates 3 times as many leads at 62% less cost. On top of that, high-quality content is an asset because once you publish a valuable piece of content, it stays on the web forever and drives traffic to your site for years!

Huge Social Media Following.

The number of followers you have, matters because they add credibility to your brand. But people will only follow you when you add value to their lives. So when you post quality content that solves their problems, you give them a reason to follow you, engage with your content and yes, share it with others!

Makes You an Expert.

People trust experts more than anyone else. So, when you create content that empathizes with your audience’s struggle and gives practical answers to their problems, then they will see you as an expert. You will become their primary source of information. And when in future they want to buy something that your business offers, whom are they going to trust? YOU.

More Conversions.

Quality content impacts your conversion rate positively. Why? Because people today want to be informed and educated. And when you do that, you convert them from your target audience to loyal customers. But most people won’t buy from you after reading just one piece of quality content, which is why it’s key to post consistently.

Boost Your Brand Awareness

People can’t buy from you if they don’t know you exist. But when you have several competitors, increasing brand awareness is tough. However, with quality content increasing brand awareness isn’t a challenge anymore, because every time you post content, you give your target audience a new way to get to know your brand. If they love your content then there is a high chance of them sharing it, and that will bring more exposure to your business without doing much work!

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HOW TO BUILD A CONTENT MARKETING STRATEGY

Now that you have a foundation of the benefits of content marketing, let’s discuss how you can make it work for your brand.

KNOW YOUR AUDIENCE

To ace content marketing you must have a clear understanding of who you are talking to. I mean what’s the point of posting content when it doesn’t meet the needs and wants of your target market? So to know your audience inside out, learn about their:

  • Difficulties and pain points
  • Values and goals
  • Objections

And how would you study these things? By asking the following crucial questions:

  • On which platform do my ideal clients spend their most time?
  • How can I help my target audience through my content?
  • What kind of content has always worked out best for my brand?

Find answers to the above questions by checking what your audience is:

  • Discussing on Facebook and LinkedIn.
  • Tweeting on Twitter
  •  Sharing on Instagram
  •  Asking on Quora and Reddit

These answers will give you access to the hearts of your target audience. From there you can create customized content to attract them!

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KNOW YOUR AUDIENCE

STUDY YOUR COMPETITORS

You can’t create quality content if you are clueless about what your competitors are doing. Why? Because competitive research is vital to get a proper understanding of the market. Also, by identifying their strengths and weaknesses, you can market your product/service more effectively. So to carry out effective competitors research pick out your top five competitors and check:

  • What kind of reviews they are getting
  • Whether their website is user friendly or not
  • What kind of content works for them and what doesn’t
  • What keywords are they using

Now use this valuable information to identify the gaps left by your competitors, and later capitalize on them to enhance your business results.

EXAMINE WHAT’S WORKING FOR YOU AND WHAT ISN’T

You now know who your target audience is and what your competitors are doing, it’s time to go inwards and look at your content. Check out your analytics and make a list of things that are working well for you. List out everything, from your most engaging content to your most shared content. Analyze some pieces performed better than others. This will help you quickly figure out what kind of content your audience wants from you. After that, you can easily create tailored content to fit your audience’s needs.

PLAN OUT YOUR CONTENT

After doing your market research and scrutinizing your content, it’s time to exercise those creative muscles and create engaging quality content. For this, collect ideas related to your industry that will hook your audience and help you communicate effectively with them. Look out for industry trends. Add your unique touch and voice to those ideas and trends so that your target audience can easily differentiate your content from your competitors. Now publish your original content and turn your target audience into active customers.

WRAPPING UP

Inbound marketing quality content is the best way to market your brand without interrupting your audience. It builds trust and establishes you as an authority. Moreover, it drives huge traffic and increases your ROI. So to attract your target audience, you’ll need to understand them, learn from your competitors, and check your content, then use this data to create engaging content that will take your business to the next level!

PUT CONTENT TO WORK FOR YOU

Inbound marketing quality content is the best way to market your brand without interrupting your audience. It builds trust and establishes you as an authority. Moreover, it drives huge traffic and increases your ROI. To attract your target audience, understand them and take inspiration from your competitors. Now using this data, create killer quality content to take your business to the next level.