☕ Background & Goal

Christopher Bean Coffee wanted to kick winter doldrums to the curb with a show‑stopping, data‑driven flavor launch. Leveraging customer insights and competitive analysis, we pitched a Limited‑Time Offer: a rich, nutty Pistachio Coffee drop designed to surprise subscribers and spark both curiosity and conversions.

✨ Creative & Strategy

• Flavor Forecasting: We dug into purchase patterns and social chatter to unearth pistachio’s crave‑worthy potential, then turned it into a “Flavor Drop” email experience.

• Playful Design & Copy: Lush imagery of pistachio beans, various flavor notes and coffee swirls made subscribers stop, sip, and click.

• Precision Targeting: We sent to a wide segment who were primed for new‑flavor discovery, optimizing send time for peak inbox opens.

🎯 Interactive Taste Profiling

We broke the fourth wall (and the inbox) with a click‑to‑score coffee grid (we call it WINScoring)—Regular, Flavored or Decaf on top, Light, Medium or Dark below. Every tap not only drove engagement but instantly tagged each subscriber’s roast preferences, seeding our CRM with rich, real‑time data for laser‑focused, bespoke brew recommendations down the road.

🚀 Knockout Results

Subscribers went absolutely nuts—and pistachio is now locked into Christopher Bean’s late‑winter lineup for years to come. This “ground‑breaking” campaign brewed up remarkable engagement, conversions, and revenue—making it a standout contender for the Hermes Creative Awards!