Platinum winner · Email campaign
Blue Cheese Bonanza
Background and objective
Rogue Creamery, Oregon’s famed artisanal cheesemaker best known for Rogue River Blue, wanted a holiday email that could stand out in a crowded inbox and satisfy festive cheese cravings. Working closely with the client, WIN created a direct, personality-filled cheese-board campaign featuring curated gift sets anchored by Rogue Creamery’s signature blue cheese.
WIN designer Marion created the icons, backgrounds, and supporting graphical elements to carry the brand’s playful personality from the website into the inbox.
Strategy and execution
- Creative: A pun-driven subject line and festive design celebrated Rogue River Blue alongside complementary varieties.
- Targeting: The campaign reached customers engaged within 120 days and customers who purchased late in the 2021–2023 holiday seasons.
- Offer: Limited-time holiday gift trays aligned with the peak shipping window, supported by clear calls to action and genuine urgency.
It became Rogue Creamery’s highest-performing email of the season, producing exceptional engagement, conversion, and revenue growth.
The winning creative
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