Pistachio Coffee Flavor Drop: Gold Hermes Award

Background and goal

Christopher Bean Coffee wanted to break through the winter doldrums with a data-informed flavor launch. Using customer insights and competitive analysis, WIN proposed a limited-time pistachio coffee drop designed to surprise subscribers, create curiosity, and convert demand.

Creative and strategy

• Flavor forecasting: Purchase patterns and social conversation revealed pistachio’s potential, which became a focused “Flavor Drop” email experience.
• Design and copy: Pistachio beans, flavor notes, and coffee swirls gave the campaign a rich, distinctive visual language.
• Precision targeting: The send focused on a broad but qualified audience prepared for new-flavor discovery.

Interactive taste profiling

A click-to-score coffee grid—powered by WINScoring—let subscribers choose regular, flavored, or decaf and light, medium, or dark. Every interaction both drove engagement and added useful preference data for future recommendations.

Subscribers went absolutely nuts. Pistachio earned a lasting place in Christopher Bean’s late-winter lineup, and the campaign earned a Hermes Gold award.