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Success story

Christopher Bean Coffee

Bold Coffee Brand in DTC and B2B Space

The result 10×

Revenue increase year over year

Christopher Bean Coffee campaign creative

What WIN changed

WIN transformed Christopher Bean’s ecommerce trajectory by optimizing lifecycle automations, building strategies around distinct customer segments, and raising the quality of every campaign.

In one month, the program generated $30,000 in incremental year-over-year revenue, with the momentum continuing through Black Friday, Cyber Monday, and winter campaigns.

In 2024, the strategy shifted from promotion-led growth toward higher-margin subscription growth. WINScoring helped the team act on flavor, decaf, and other high-intent site behaviors.

Scope

  1. Strategy
  2. Automations
  3. Monthly Campaigns
  4. Advanced Segmentation
  5. WINScoring
  6. SMS Marketing
  7. Black Friday Strategy & Execution

Selected creative

Christopher Bean Coffee campaigns

A selection of lifecycle creative produced as part of the engagement.

Irish cream coffee campaign View full creative Fresh spring sips View full creative Christopher Bean Coffee email campaign design, example 1 View full creative Christopher Bean Coffee email campaign design, example 2 View full creative Christopher Bean Coffee email campaign design, example 3 View full creative Christopher Bean Coffee email campaign design, example 4 View full creative

A practical place to start

Find the revenue hiding after checkout.

Get a focused review of your lifecycle program, customer signals, and highest-impact retention opportunities.

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